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Why Rethinking Company Values Matters for Young Entrepreneurs
Most organizations set up their company values at key moments such as their inception or during a leadership change. However, these values often end up on the sidelines, forgotten on a webpage. As budding entrepreneurs in Africa and East Africa, it's crucial to keep these values at the forefront to ensure they guide daily operations, spark innovation, and foster a sense of teamwork.Create values that resonate with your team. Involvement in the value-forming process ensures your company's direction remains meaningful and practical. By doing so, you’ll find progress comes not just from having a vision but from unified action.
The Power of Living by Your Values
Values aren't just words; they're powerful tools for alignment and decision-making. A clear set of core values can empower teams, provide clarity in uncertain times, and help build resilience. Prioritize creating values that not only look appealing but are lived daily, offering a sense of security and direction.For young entrepreneurs, especially those in the ‘entrepreneurial' spirit of East Africa, creating shared values helps unite diverse teams, encourage trust, and minimize uncertainty. With shared values, ambiguity is dispelled, and focus can shift toward meaningful action.
Co-Creating Values for Lasting Impact
The most effective company values are developed collaboratively. Engage your team by asking, "What's most important to you?" and listen carefully. You might uncover surprising insights that shape your company culture positively. For example, one company discovered wisdom, integrity, and achievement as top values among employees—values leadership had not predicted but which helped the company succeed by aligning internal culture with its marketplace identity.By co-creating values, you ensure relevancy and buy-in from your team. These values will not only define your internal culture but also distinguish your brand to customers and clients.
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