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From Melodies to Olive Groves: A Unique Pivot
Damian Primis, a Juilliard-trained musician from Queens, New York, found himself in an unpredictable situation when the pandemic put a pause on live performances. With his musical career temporarily stalled, Damian didn't just adapt; he transformed. Drawing inspiration from his Greek roots, Damian uncovered a passion for importing authentic extra virgin olive oil, a niche market in the U.S. This pivot not only filled the gap left by the halted music gigs but also led to the creation of a thriving side hustle—Primis Imports.
The Birth of a Brand: Overcoming Initial Challenges
Launching a new business is never straightforward, and Damian faced his share of hurdles. During the pandemic, logistic delays were common, but Damian’s determination bore fruit. He sourced high-quality olive oil from his grandfather’s hometown in Evia, Greece, and patiently navigated manufacturing slowdowns. Once the product arrived in New York, Damian manually labeled each bottle, initially selling them to friends and family, who then spread the word. This grassroots effort proved his product's potential, confirming the untapped demand for an authentic olive oil experience.
Lessons for Young Entrepreneurs
For the young entrepreneurs across Africa and beyond, Damian's story is a testament to resilience and the power of passion-driven business ventures. It highlights the potential of turning a hobby or cultural connection into a lucrative opportunity. As Damian puts it, the key is to identify a niche, embrace the initial struggles, and build a brand that resonates with audiences seeking something special.
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